STUDY OF BRAND PROMOTION IN STRATEGY OF AMAZON AND FLIPKART WITH REFERENCE TO BUYING BEHAVIOUR

The Internet has become increasingly powerful and essential to each person’s employment. Using online information management technologies and the Internet, forward-thinking organizations have set up systems to take consumer orders. In this paper we have done a comparative study of brand promotion in strategy of Amazon and Flipkart with special reference to buying behaviour of gen z in Vadodara.

These systems address commercial demands. Many of these activities are now classified as “e-commerce” or “Internet commerce.” Online shops provide a vast range of products and a clear interface, making purchasing easier for almost everyone. The winner is still unknown. An Amazon.com comparison study.

Keywords: Customers Opinions Regarding Amazon India, Flipkart, Online Shopping, and E-Commerce

Introduction

Amazon has a unique mix of a start-up mentality, a system with many different types of groups, and units that are based on their location. This gives the company its own way of running. The goal of upper-level management is to give employees control over both the business and the local market. This is why there are managers at the top.

After the merger, Flipkart now has more than one level of control. Smartphones are also more important to the company than PCs. It also put people from outside the company in top roles.

To grow, Amazon puts a lot of emphasis on making smart partnerships with local transportation companies. Flipkart has quickly grown its services and goods because it has bought so many other companies. Flipkart has the best prices on household goods because it works with stars in the field.

Amazon bought MGM to make its Prime streaming movie business stronger. Amazon also bought Tapzo to get the word out about Amazon Pay. When Amazon promoted its hotel and travel booking services, Flipkart bought Clear Trip to extend its product offerings. Flipkart bought Scapi for Myntra’s purchasing experience.

Objectives

• The purpose of this research is to get insight into the preferences of people living in Vadodara with regard to internet purchasing and to develop educated hypotheses based on that information.
• Determine the ways in which young people in Vadodara judge and critique online enterprises.
• The objective of brand promotion in strategy of Amazon and Flipkart is to have an understanding of how Amazon and Flipkart do business in India.
• With the intention of gaining a deeper comprehension of the difficulties that are experienced by e-commerce businesses and the customers of those businesses.
• In the city of Vadodara, I need to determine the factors that influence the way customers of the millennial generation think about the value of a brand.
• Using material that was provided by users as a strategy to increase the amount of brand loyalty displayed by consumers.

Literature Review

Amazon and Flipkart’s innovative customer service practices were commended by students at a single university. Based on a customer survey, Flipkart leads Amazon in website usability, shipping, and order monitoring, while Amazon rivals in product quality.

Amazon has grown in India because it knows how Indian people like to shop. Because a lot of Indian people buy from Amazon. “A study of how happy online shoppers are and what problems they face,” The study found that customers’ decisions about what to buy online depend on a number of factors. Customers are drawn to online shopping because it is easy to order, has low prices, a wide selection, and deals and discounts.

He named “online payment systems,” “concerns about personal privacy or security,” “delivery delays,” “the lack of live customer service,” “rules for returning items,” and “mix-ups at delivery time” as other problems with shopping online. Fraud, privacy breaches, and hackers are real concerns when it comes to online payment methods, personal data, and internet security.

Conclusion

The research “A comparative study of brand promotion in strategy of Amazon and Flipkart with special reference to buying behaviour of gen z in vadodara” took into account both Flipkart and Amazon, two of the most well-known online retailers operating in India at the present time. They have divulged every one of the trade secrets that contributed to their success in the international market. It is commendable that they have come up with inventive solutions to problems in order to attract an expanding customer base. The expansion of their network to accommodate an increasing number of users was the end goal of this project. They made the lives and labors of those who used them simpler and more pleasurable.

In today’s highly competitive market, if you take the initiative and lead, others will follow in your footsteps. The findings of the customer study have been tallied, and the results show that Amazon came out on top.

What are the common strategies between Amazon and Flipkart?

Despite being a global company, it has enhanced its links to India by learning the language and culture of its main market. Flipkart is competing with Amazon while being much younger. They have succeeded in the Indian e-commerce sector, even if solving this challenge may take time. Online payment systems, personal data, and internet security are legitimately worried about fraud, privacy breaches, and hackers.

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