Last Updated on August 15, 2024 by sadhana
A comparative study of brand promotion in strategy of amazon and flipkart with special reference to buying behaviour of gen z in vadodara
Study of brand promotion in strategy of amazon and flipkart play a pivotal role in shaping consumer behavior and influencing purchasing decisions. This research compares Amazon and flipkart’s brand advertising techniques and their effects on Vadodara’s generation Z buyers. E-commerce enterprises must understand Generation Z’s interests and behaviors to attract and retain them. Comparative study of markting strategies adopted by amazon & flipkart , two major Indian e-commerce companies, use various brand marketing techniques to attract different customer demographics.
Amazon’s promotions stress product diversity, customized suggestions, and easy shopping. Flipkart emphasizes regional offerings, unique promotions, and competitive pricing. Understanding how these initiatives connect with Generation Z in Vadodara helps determine how well advertising methods match this tech-savvy demographic’s expectations and habits. The research examines how brand marketing techniques affect Generation Z’s buying habits, preferences, and choices. To understand Generation Z’s buying behaviors, Vadodara customers’ views on promotional methods and brand loyalty and engagement are explored. The results will help e-commerce platforms improve their promotional methods and meet the changing demands of this crucial customer segment.
Comparative study between flipkart & amazon India
A comparison between Flipkart and Amazon India shows the changing e-commerce scene in India, where both platforms dominate. Flipkart, launched in 2007, became a domestic behemoth by tailoring its offers and services to local customer behavior. It began by focusing on books and then expanded into other categories such as technology, fashion, and home products. Flipkart’s acquisition by Walmart in 2018 further strengthened its market position by providing additional resources and global expertise.
Conversely, Amazon India, a subsidiary of the American e-commerce behemoth Amazon, entered the Indian market in 2013. Amazon’s global reputation for technological innovation and customer-centric approach set high standards for its Indian operations. Amazon India has continuously expanded its product range and services, including launching Prime memberships, leveraging its vast logistics network, and integrating cutting-edge technologies like artificial intelligence and machine learning to enhance customer experience and operational efficiency.
This research compares both organizations’ market entrance, business model, and customer engagement tactics. It also examines how price, promotions, and technology have influenced their positions in the extremely competitive Indian e-commerce business. The research seeks to examine how Flipkart and Amazon India have navigated the Indian market, influenced customer behaviour, and advanced e-commerce in India. The report illuminates these industrial giants’ futures by assessing their triumphs and difficulties.
Comparative Study of Markting Strategies Adopted By Amazon & Flipkart
The comparative study of marketing strategies adopted by Amazon and Flipkart provides a comprehensive analysis of two of the most prominent e-commerce giants in India. Both companies, leveraging their unique business models, have strategically positioned themselves to cater to the diverse needs of Indian consumers. Amazon, with its global presence and robust technological infrastructure, focuses on offering a wide range of products, competitive pricing, and an exceptional customer experience. It employs advanced data analytics and personalized marketing strategies to enhance customer engagement and loyalty.
On the other hand, Flipkart, being an Indian company, has tailored its marketing strategies to align with local consumer preferences and cultural nuances. Its emphasis on localized promotions, festive sales, and partnerships with regional sellers reflects a deep understanding of the Indian market. Flipkart’s aggressive pricing strategies and exclusive product launches, often in collaboration with major brands, have been pivotal in maintaining its competitive edge.
This comparative analysis delves into how Amazon and Flipkart address customer needs, manage brand perception, and adapt to market trends. It explores their digital marketing tactics, promotional strategies, and the role of technology in shaping their market presence. These methods assist you grasp e-commerce’s evolving environment and consumer choice in one of the world’s largest online retail industries.
Topic Covered
| Project Name | : A COMPARATIVE STUDY OF BRAND PROMOTION IN STRATEGYOF AMAZON AND FLIPKART WITH SPECIAL REFERENCE TO BUYING BEHAVIOUR OF GEN Z IN VADODARA |
| Project Category | : MBA E-COMMERCE |
| Pages Available | : 55-65/pages |
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| Project Synopsis | : Rs 500/ $10 |
| Project Cost | : Rs 1750/$ 30 |
| Delivery Time | : 24 Hours |
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