Study of The Effectiveness of Social Media Marketing on High Street Fashion Brands

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How does social media affect fashion marketing

Sponsored posts and digital ads help brands make more content that is tailored to their fans, which helps them connect with more of them. When buyers and fashion brands work together more, sales go up. MBA project reports on social media marketing and its influence on advertising impact, promotion, and branding of high street fashion brands.

Social media keeps us connected to the internet, so we search, chat, like, and share material.

This research examines how prospects react to social media marketing to better understand consumer behavior.

These consumer insights may improve goods and services and inspire new design concepts. To maximize marketing results, marketers must consider time, information, and reputation and arrange their items properly.

Businesses may now promote on social media due to the rapid growth of social media users. Customers’ dislike of commercials has long plagued marketers.

Identifying social media ads’ most impactful elements is key. This study seeks to understand how social media advertising affects customers and their purchases.

Keywords: Ads on social media, how people see the ads, how likely they are to buy, how clever the ads are, how they make people feel, and which celebrities back them.

Introduction to social media affect on fashion marketing:

“Social media marketing” is a way for marketers to study how customers use social media and what they like to do on it.

Electronic word of mouth (eWoM) is when customers talk about a brand or product on websites, social media, and other platforms. This helps people learn about the brand and sell more products.

Since it seems to come from a reliable third party instead of the brand or company, it spreads from user to user and builds trust among clients.

People can talk and share ideas on these platforms and social networks. When companies joined social networks, users started talking to those companies. MBA project reports on social media marketing and its influence on advertising impact, promotion, and branding of high street fashion brands.

Because of the users’ old social media contacts, it seems more personal. Users can “retweet” or “repost” content on social media and blogs, which helps reach more people.

By sharing information about a product, social media networks help word-of-mouth marketing, which brings more people to the product/company.

Objectives:

  • To figure out how social media changes what customers buy.
  • To examine customer standards vs social media success.
  • To suggest ideas and make them work better by closing the gap between performance and expectations.
  • To look into different types of fashion social media ads.
  • To find out how advertising on social media changes how people buy fast fashion.
  • To find the best ways to reach fast fashion customers through social media ads.

Literature review:

This research examines how social media marketing affects high street fashion brands’ brand value. According to the research, good social media marketing increases brand value by improving brand recognition, image, and trust.

This research examines high-street fashion firms’ social media marketing and commercial performance. The study found that social media marketing affects company recognition, customer involvement, and the likelihood that a customer will buy.

Graphics and influential people are the best ways to sell something. MBA project reports on social media marketing and its influence on advertising impact, promotion, and branding of high street fashion brands.

This study looks at how social media marketing changes what people buy on the high street. Social media marketing improves brand, business, and purchase intentions, according to statistics.

The study also shows how important it is to use personalized and engaging content to influence buyer decisions.

This research examines how Instagram’s visual and linguistic content affects high-street fashion company engagement. Customers prefer images over words. The research reveals how crucial visually attractive and shareable material is.

Conclusion:

This study looked at how advertising on social media changes customer buying, with a focus on fast fashion. Inferences and details were examined.

Regression research confirmed all four hypotheses that enjoyment, recognition, social image, and advertising expenditure positively affect consumer purchasing behavior.

The study’s results tell people who work in the fashion retail and marketing businesses what they need to know. In the same way, the study will give students something to read in the years to come.

The process has tried to find out what the clients think about Social Media Marketing and how well it meets their needs. MBA project reports on social media marketing and its influence on advertising impact, promotion, and branding of high street fashion brands.

It’s clear that social media platforms are very important in today’s world. Social media ads include videos, photographs, blogs, and articles. This function has been shown to work.

social media networks:

Most people who used these social media sites spent more than two hours a day on them. Instagram and YouTube are more popular than Facebook right now.

Social media may influence client purchases.

Helping clients locate the proper products, comparing them to others on the market, offering evaluations and recommendations, and answering inquiries may achieve this.

Even though these sites are educational, the content they show and the content clients can access are not at all the same.

Most people don’t shop online because sizes are often wrong. So, selling through social media works well with customers.

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Project Name : Study of The Effectiveness of Social Media Marketing on High Street Fashion Brands
Project Category : MBA-E COMMERCE
Pages Available : 55-65/pages
Project PPT cost : Rs 500/ $10
Project Synopsis : Rs 500/ $10
Project Cost : Rs 1750/$ 30
Delivery Time : 24 Hours
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