Last Updated on April 10, 2025 by sadhana
History of Jabong.com
History of Jabong.com was an online shopping website based in India that sold a variety of items related to fashion and leisure. This abstract offers a condensed summary of the history of Jabong.com, beginning with the company’s founding and ending with its ultimate purchase and download free MBA project report on History of Jabong.com.. Goals for the history of jabong.com and download free MBA report on history of Jabong.com.
Praveen Sinha, Arun Chandra Mohan, and Lakshmi Potluri created clothing website Jabong.com in 2012. It addressed India’s rising need for stylish, inexpensive goods. When Jabong.com began, e-commerce competition was strong. Flipkart and Myntra dominated. Jabong.com became a popular fashion shopping destination by forming smart partnerships, providing a wide range of products, and actively advertising.
Rocket Internet, a worldwide innovation incubator, extensively invested in Jabong.com in 2013. Money helped the firm expand throughout India, driving growth. For years, Jabong.com has offered a broad choice of fashionable items from Indian and foreign manufacturers. The site attracted young Indians looking for fashionable solutions.
Jabong.com struggled with e-commerce competition and operations in 2016. To protect its future, the corporation assessed its strategic decisions. Indian internet giant Flipkart bought Jabong.com for $70 million that year. With the deal, Flipkart hoped to boost its online clothes sales. The acquisition separated Flipkart’s Jabong.com business. Flipkart said in 2020 that it will combine Jabong.com into its main site, terminating the brand.
The rise and fall of Jabong
Once upon a time, Jabong was a major player in India’s online shopping scene, known for its fashion and entertainment products. When it opened in 2012, it quickly became famous by serving the needs of more and more online buyers looking for trendy clothes and items. With a wide range of foreign and local names, bold marketing, and low prices, the site stood out from others. This strategy helped Jabong get a big share of a very competitive market that was controlled by companies like Amazon and Myntra, which is owned by Flipkart.
Even though Jabong was successful at first, it ran into problems that caused it to fail. Its situation was hurt by inefficient operations, tough competition, and strategic mistakes. The business had a hard time dealing with high running costs, problems managing its supplies, and changes in buyer tastes and market conditions. Also, Myntra, which is owned by Flipkart, bought Jabong in 2016 with the goal of combining the two companies, but this caused problems with merging and weakened the brands of both companies. Together, these things caused Jabong to slowly lose market share and importance.
By 2020, the downturn was too far gone to be stopped, and Jabong’s website was shut down and merged into Myntra. The closing of Jabong was the end of an age. It shows how hard it is to keep growing in India’s competitive e-commerce market, even after early wins and big investments.
Goals for the history of Jabong.com
- To find out how Jabong.com got started and how it grew in the beginning, and to learn about the owners’ ideas and goals.
- To look at how tough the Indian e-commerce market was when Jabong.com started up, and to figure out what obstacles and chances the company faced.
- To find out what tactics Jabong.com used to set itself apart and get a big piece of the market in the fashion and leisure section.
- To look at the money and investments that Jabong.com got, so that we can see how the money helped it grow and expand.
Jabong.com’s journey
Jabong.com’s background shaped its position as a top Indian e-commerce player in fashion and leisure. Jabong.com succeeded in a competitive business by building strategic relationships, deploying aggressive marketing, and providing a wide range of products. Rocket Internet’s investments have helped Jabong.com grow, according to the literature review. Due to these financial resources, the platform was able to expand its operations, generate brand awareness, and attract a large clientele, notably younger shoppers searching for modern clothes options.
Jabong.com struggled to compete with Flipkart and Myntra. However, the company distinguished itself by partnering with foreign names and curating women’s apparel collections to attract shoppers. Its market placement and success may be due to its fashion promotion. Strategic collaborations with third-party logistics companies and IT infrastructure investments solved logistics and inventory management issues. These actions were made to reduce customer friction and operation barriers.
Flipkart’s takeover of Jabong.com changed its history. Flipkart took this strategic initiative to expand its clothes retail reach and market share. The dynamic nature of e-commerce was shown by Flipkart’s acquisition of Jabong.com and its subsequent downfall. Overall, Jabong.com’s history shows its impact on Indian e-commerce. As a result of the platform’s popularity, other e-commerce companies added fashion leisure categories. Jabong.com’s journey and lessons have taught e-commerce business owners and entrepreneurs.
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| Project Name | : History of Jabong.com |
| Project Category | : MBA Marketing |
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