Last Updated on February 15, 2023 by

INTRODUCTION 

Assure Retailers get several tiers of service support. Blackberry’s largest brand advocates today are its channel partners, who also help the business grow its sales. BlackBerry now emphasizes the smarts in the phone rather than simply the smartphone. This implies that the BlackBerry name and our secure device software will be our primary areas of development and licensing. Instead of continuing to create phone hardware, we will totally rely on other companies to manufacture, market, and support BlackBerry handsets.

This plan will keep BlackBerry-branded products on the market; when you see our logo, you think security—from our industry-leading corporate software to the BlackBerry software-secured products themselves. Since we are in the service-driven sales industry, it is crucial for us to provide our partners with superior service in order to maintain their trust and confidence in us.

OBJECTIVES

1. In order to fulfill the pricing demands of its rivals, Blackberry has used techniques including improving the quality of its goods, building strong customer connections, and conducting consumer education about its products.
2. For a few years, BlackBerry had a competitive position with no competitors thanks to the creation of an original product.
3. By differentiating its products, the firm gained a competitive edge, and BlackBerry rose to become one of the most known and valuable worldwide brands.
4. In order to improve performance, they deployed specialized server technology to sit between the phone and email systems.

LITERATURE REVIEW OF EXPANSION OF BLACKBERRY IN RETAIL MARKET THROUGH RETAIL AUDITING

Although we are no longer concentrating on internal device hardware development, our approach is to increase the number of mobile options that are accessible to our customers by making BlackBerry security and productivity software more widely available on a variety of platforms and devices.

Fundamentally, our news signals a shift in how we see the supply chain for mobile devices, which will result in a larger market for our software products. The current news has no bearing on our industry-leading corporate software. Recently, we were pleased to report that BlackBerry received the top scores in all six categories in Gartner’s High-Security Mobility Management Study.

CONCLUSION

BlackBerry has a history of differentiating its goods and services based on cost. In contrast, the majority of BlackBerry phones cost more money. The corporation use this tactic to emphasize to the market the high quality at which BlackBerry devices are produced.

The BlackBerry phones are marketed at business and professional individuals since its capabilities allowed owners to do a sizable number of office tasks using the devices.

Get theSynopsis on Expansion of Blackberry in Retail Marketing for your project work for last semester. You can send a request for help with your blackberry marketing strategy pdf MBA project. Find free MBA project ideas, summaries, project proposals, and project topics. Get Best Project Reports on Expansion of Blackberry in Retail Marketing Work that meets university standards.

Pay and Download Report Now

Please use the link below for international payments.

Pay and Download Report Now

Checkout our full MBA project Report topics in Marketing

Our Other Available MBA Projects Report Categories are:

MBA Project in HR, Operations, Finance, Hospitality/Healthcare, Tours and Travels, CRM, E Business, General Management, Information System, International Business Management, Project Management , Retail Operation Management etc

To Download sample Project Report, Proposal, PPT,Synopsis for free Reach us on WhatsApp: +91 9481545735