How does product placement effect consumer behavior

This research investigates the effectiveness of Product Placement for Oil Lubricant Industry as a marketing strategy for the oil and lubricant business, as well as the influence that approach has on the behaviors of end users. Branded products are placed in movies, TV, and other media. It might also mean the things where product placement effect consumer behavior and also the product placement helpful for oil lubricant.

Product placement is helpful for the oil and lubricant sector because it helps consumers remember brands, influences how customers think about quality, impacts purchase choices, establishes emotional relationships, and targets certain groups.

This study gives oil and lubricant companies that want to make their marketing efforts as effective as possible important information about how product placement affects brand recognition, quality perception, purchase decisions, emotional connections, and reaching the target audience.

Keywords:  Product placement, Oil lubricant industry, Marketing strategy, Brand visibility, Consumer behaviors, Brand awareness, Perception of quality, Purchase decisions

INTRODUCTION

Many companies use product placement to help customers remember their brands, change how they feel about them, and change what they buy.

This kind of marketing tries to show goods or companies in a way that doesn’t bother people. The goal is to quietly change the way people think and act. This technique has become more popular because it can bring in lots of viewers and give people unique marketing experiences without being intrusive.

This is because oil and lubricants are important parts of many other businesses, like the automobile, industrial, and naval industries.

Oil and lube businesses value B2B connections and understanding of their field. Unlike companies that make consumer goods and deal directly with buyers. But end users often affect what lubricants B2B companies buy, so it’s important for consumers to know about different brands and want them.

OBJECTIVE

• To evaluate how successful product placement is as a marketing approach in the oil and lubricant business.
• To find out how product placement affects how well the target audience knows a brand.
• To assess how product placement affects consumer views of lubricant quality and reliability.
• To determine how product placement affects consumer purchase decisions.
• To find out how product placement changes how much people like a brand of lube.

LITERATURE REVIEW

Marketing studies have shown that putting a product in the right place works. According to a study, it could make customers more aware of the company and change how they see it. It also helps people remember brands and remember things.

Product placement depends on target market buying behavior. They have a bigger effect on buyers who are interested. The little study done on Product placement is helpful for the oil and lubricant sector could learn from what is done in other industries.

Researchers who looked at consumer goods came to the same conclusion. Based on these studies, product placement might be a good way to sell car and consumer goods items that have to do with oil and grease.

Product placement may affect how people think of a brand and how good it is. Research suggests that it may help people remember the company. If famous people back a company, it may seem more reliable and high-quality.

CONCLUSION

Product placement can change how people act and make more people aware of a brand. Even though a lot of study has been done on product placement in many areas.

More study is needed to find out how product placement affects people who buy oils and lubricants. This study filled that gap and gave oil and lube companies useful information they could use to boost their sales.

Product placement helps people remember brands, feel good about them, decide what to buy, form emotional ties, and target specific groups. Product advertising teaches customers and brings them in.

Does packaging influence a consumer’s buying behavior?

product placement effect consumer behavior may affect the kinds of oils and lubricants B2B customers choose to buy. When lube goods are advertised well, it can increase brand recall, quality, trust, buying choices, emotional ties, and reach.

Product placement success depends on the merging, audience openness, and media authenticity. Promotion of a product should be part of a bigger marketing plan that includes quality, price, and comments from customers.

Pay and Download Report Now

Please use the link below for international payments.

Pay and Download Report Now

Checkout our full MBA project Report topics in Marketing

Our Other Available MBA Projects Report Categories are:

MBA Project in HR, Operations, Finance, Hospitality/Healthcare, Tours and Travels, CRM, E Business, General Management, Information System, International Business Management, Project Management , Retail Operation Management etc.

To Download sample Project Report, Proposal, PPT, Synopsis for free Reach us on WhatsApp: +91 9481545735