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Creating Awareness Brand for FMCG Products to Sustain CLTV and Focusing on the Product Development

Study on creating awareness brand for FMCG products to sustain CLTV

The Fast-Moving Consumer Goods (FMCG) business is notorious for producing enormous amounts of garbage on a consistent basis. At this point in time, the subject of sustainability is at the forefront of every civilization. Even compared to consumers even as recently as five years ago, today’s ordinary customer has a greater awareness of the environmental effect of the product choices they make. This MBA report explains creating awareness brand for FMCG products to sustain CLTV and focusing on the product development.

It is time for the fast-moving consumer goods business to make some strategic adjustments in response to the seismic shift in customer behavior toward more sustainable and environmentally friendly products. Because of this change in the mentality of consumers, several brands have already begun embracing sustainable marketing practices.

This research is being carried out with the intention of analyzing trends in the FMCG industry concerning sustainable packaging from a marketing perspective in order to determine how these changes impact customer perception as well as the position of the brand in the market. Additionally, to investigate potentially useful technologies and new developments for environmentally friendly packaging. Before making a purchase, we feel it is important to have a comprehensive understanding of the numerous aspects that influence buyers.

Keywords: FMCG Products, Awareness, Brand, Sustainability


Products that are made for the mass market and sell a lot “Fast Moving Consumer Goods” (FMCG) are things and companies that sell quickly but aren’t very good. This group is made up of things that don’t meet a high standard. In general, fast-moving consumer goods are a wide range of items that people buy often. People say that these items are “hot sellers.” In this section, you can find toiletries, soap, makeup, toothpaste, shaving cream, and cleaners. FMCG has a lot more things that don’t last long.

Businesses are moving toward sustainability because of environmental degradation, not customer demand. Fast-moving consumer products companies must be responsible and prioritize fresh, organic produce delivered straight from farmers to customers’ homes. These crucial steps and a new narrative must be taken before a healthy and sustainable food future can be achieved. The sector must collaborate with the public and government to make this crucial transformation happen quickly.


  • To find out how much customers know about FMCG brands.
  • To learn more about what customers want when it comes to FMCG company names.
  • To do study on the things that buyers of FMCG brands think about when deciding what to buy.
  • To learn how the media affects how people feel about brands.


“Gender attention” is a very important part of marketing that focuses on the customer. FMCG goods include things for the home, the body, food and drink, and smoking. Every one of the categories has a comparatively high rate of turnover and low overall expenses. There are many reasons why people buy things. Effects vary with client and product. Several causes may cause a once-popular brand to fail.

Rural product names that feature numbers or a famous animal or symbol might boost brand awareness and accessibility. The author advised less educated clients to adopt these simple but effective tactics to address the rural market. Finally, the analysis found that rural markets provide the best potential for FMCG sector growth despite rising competition and saturation in urban areas.


We’ll look at what FMCG customers think. India will buy a lot of it. Urban markets don’t change much and are very competitive. In order to grow, businesses in cities may move into country areas.

But the same things don’t work. FMCG companies should change how they sell to people in rural areas. This study looks at the types of shampoo, face cream, talcum powder, and toothpaste that people in rural areas buy. Businesses may waste time, money, and energy on marketing and promoting their brands if they don’t know how well they work.

Results of the study

This study helps FMCG brands understand rural and urban customer behavior. This study proposed and tested a hypothesis linking the various factors affecting consumers and their awareness/preferences for FMCG brands among rural consumers. This theory related customer traits to their knowledge of or desire for FMCG brands.

This study explains creating awareness brand for FMCG products to sustain CLTV and focusing on the product development also looks at how people decide which FMCG brands to buy. Socioeconomic differences in FMCG brand knowledge and preferences among customers from different socioeconomic groups can help explain the differences between users with different exposure and preferences.


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Project Name
: Creating Awareness Brand for FMCG Products to Sustain CLTV and Focusing on the Product Development
Project Category : MBA Marketing
Pages Available : 55-65/pages
Project PPT cost : Rs 500/ $10
Project Synopsis : Rs 500/ $10
Project Cost : Rs 1750/$ 30
Delivery Time : 24 Hours
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