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Consumer Behavior Entrepreneurship

Study on Consumer Behavior Entrepreneurship

In recent years, marketing has become more about how customers act and make decisions. This piece looks at how customers act and what makes them decide to buy. When people buy something, it shows how well an organization’s marketing strategy meets market demand. In this MBA report, we explore on Consumer behavior entrepreneurship, which helps focusing on social media marketing, e-commerce, and relationship management.

Consumer behavior includes the psychological processes that people use to figure out what they need. Modern and professional marketers study customers and their answers to find out their core behaviors. This includes finding patterns to meet these needs, making buying decisions like whether to buy goods and services and, if so, which brands and where, figuring out tips, making plans, social media marketing, customer relationship management e-commerce consumer behavior and putting these plans into action, such as by comparison shopping or making real purchases. This piece suggests an integrated model of how e-consumers act by putting together many study topics that don’t seem to go together.

This project also helps study in places that don’t get enough attention.Consumer activity in groups or organizations that choose and buy goods, services, events, or ideas, as well as the advances made to meet their needs and how they affect consumers and society. To be successful as an entrepreneur, you need to know your customers’ problems, traits, and how they act.


Using the Adaptive Hybridized Intelligent Computational model (AHICM), this piece looks at how customers act to help a company grow. Market segmentation and a study of customer wants are needed when there are new products, ideas, and social psychology. After finding out how customers act, businesses need to make a marketing plan that is reliable, effective, and flexible so that they can make money and sell their products. They were able to do this with the help of strategic planning and market group goals based on computer models. The study’s results show how to group interviewees by sustainability element, how sustainability values affect customers’ behavior, and what gets in the way of value change. The study found that consumers were inspired and eager to change their buying habits and help make green progress. Customers must choose healthy brands more and more.

KEYWORDS: purchasing patterns of consumers, consumer relationship management, sustainability, green consumers, social media marketing, e-commerce and online consumer behavior.


To do well in business, managers need to know how customers act. The following links consumer behavior and business strategies:

It’s stressed because a company’s management needs to know how customers act in order to carry out a marketing plan, especially when the economy is bad. A study of how customers act in the marketing world found that customers are users, payers, and buyers.

The author found that experts can’t predict how people will act. How well a company’s marketing plan fits market demand is shown by how much the customer is involved in buying decisions. Consumer behavior includes the mental processes people use to figure out what they need.

This group includes things like finding patterns to meet these needs, making buying decisions like whether to buy goods and services and, if so, which brands and where, figuring out tips, making plans, and putting these plans into action like comparison shopping or real buying.

 PURCHASING PATTERNS OF CONSUMERS                                 

The current, skilled marketing team finds out about clients and how they respond, as well as how they act in general. Marketing takes a look at what people want. This helps them figure out what people want, how they use goods, and how they respond to them. A study of market behavior tries to figure out how people and groups of people make decisions. It looks at social and behavior data to figure out what customers want. Consumer behavior study helps us figure out what people buy, why they buy it, and how often.


  • The goal is to develop a holistic picture of online consumer behavior by drawing connections between various areas of inquiry.
  • To encourage exploration of previously unexplored regions.
  • Analyze the consumption of sustainable food and drink among university students in Finland.
  • Assessing consumers’ perspectives on green goods and responsible consumption using qualitative and quantitative research methods.


Research found three main divisions. First-part processes. Study population, sample size, and research approach. In the second section of the study, we analyze the empirical research results using questionnaire replies. Diagrams showed analytical findings.  Clustered and stacked bars illustrate the study’s results.

The empirical findings and their interpretation were disputed, and the thesis and methodology section concluded. The descriptive language described the research material, which was presented using frequency distribution data.This study examines Finnish undergraduate students’ shopping habits for ecologically friendly food and beverages. This study uses qualitative and quantitative methodologies to examine customers’ views on sustainable consumption and green products.

Quantitative and qualitative research are used to collect data and generalize study results. Depending on the study goal, some methodologies are similar yet differ.
The first portion of the empirical study separated the sample group and explained how the empirical component was done and structured. This step identified the researcher’s data collection, compilation, and analysis methods.


Academic and practitioner papers have looked at how e-consumers act. Both sides agree that online shopping can be affected by a number of things. Even so, we still don’t know much about people who buy things online. This study looks at the literature and comes up with a theory-based model to explain how e-consumers act. This work meets a need in study.

How people act and what they buy online depends on their attitudes. The next step is to add model proposals. By knowing how images work, our way helps e-consumers make better decisions. To improve our plan, we did study on views and creating trust. We looked at the mental and emotional states of e-consumers as well as their e-interactions, social factors, and consumer characteristics.

Second, we know that our model might not take into account all of the factors or relationships that could affect how people act online, and we encourage researchers to look into other effects. Third, studies should look at how past shopping, familiarity with a site, and buying events on a site affects a concept. Fourth, buyer views differ from one society to the next, but most research seems to focus on just one country. We don’t like this. Our mental model is perfect for scholarly students, online sellers, people who make policy, and people who work in the field.


In the end, this study looked into how a combined e- consumer behavior model could be made. E-commerce is growing quickly, while regular shopping is having trouble keeping up. So, more research is needed to figure out how people shop on the Internet. In this MBA report, we explore Consumer behavior entrepreneurship, which helps to focusing on social media marketing, e-commerce and online consumer behavior, and customer relationship management.

Project Name
: Consumer Behavior Entrepreneurship
Project Category : MBA Marketing
Pages Available : 55-65/pages
Project PPT cost : Rs 500/ $10
Project Synopsis : Rs 500/ $10
Project Cost : Rs 1750/$ 30
Delivery Time : 24 Hours
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