Last Updated on April 17, 2025 by Rakshitha
Research papers in Marketing management is a report that highlights the importance of marketing management through research papers. Marketing management is the process of managing market-related matters easily through this report. The report can emphasis.
INTRODUCTION
In its most basic form, marketing management refers to the act of formulating, carrying out, and analyzing an organization’s marketing plan. This comprises the marketing strategy, programs, and strategies that were utilized to generate demand from target consumers and fulfill that need so that profitability could be driven.Download Research papers in marketing management.
The development, planning, and execution of marketing strategies that contribute to the accomplishment of broader corporate goals are the primary focuses of marketing management. Increasing brand exposure, maximizing revenues, and penetrating markets that have not been exploited up to this point are all examples of possible business goals they offer a standard definition of marketing management as “the development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of the business environment.”
OBJECTIVES
- Creating and putting into action various ideas for advertising and sales promotion.
- Ensuring that the personal selling effort continues to function at a high level of performance while being cost effective.
- Providing consumers with the level of service that was originally anticipated.
- The process of locating profitable business possibilities in the market and generating sales projections so that production may be planned accordingly.
- Ensuring that the logistical distribution of products satisfies the requirements of the business plan
- Initiating and directing the creation of new products and other forms of innovation.
- Creating a product line that generates a profit and ensuring that the product mix is optimal so that the company can accomplish its goals.
- Conducting a price analysis on the products and making any required adjustments.
LITERATURE REVIEW OF MARKETING MANAGEMENT
It is an examination of the previous research that is pertinent to your issue, and you should illustrate how the previous research pertains to your topic as well as identify any gaps in the field of study. The marketing management can send out a survey to the email list of the company and ask the recipients to rate their level of satisfaction with the product, how frequently they use the product, what aspects of the product could be improved, and how they would feel if the product were no longer available in the market.
CONCLUSION
The management of marketing works to discover the most effective methods to interact with prospective clients in order to increase sales. Extra perspective. Marketers are able to assist their organizations in making better educated judgments about advertising and sales by doing research on the purchasing patterns of consumers and reporting their findings.
The capacity of a company to produce income, establish a brand, and get a deeper understanding of its consumer base all depend on the efficacy of its marketing management. Gaining new clients, growing an existing customer base, broadening the company’s reputation, and enhancing interactions with existing customers are all aspects of marketing management that contribute to a company’s profitability.
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