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Impact on Social Media on Young Adult’s Financial Investment Decisions

Effect on social media on youngster’s financial investment decisions

It has an impact on the various investing strategies we might use various financial strategies on social media. Because of digital technology, we are forced to rely on and, at times, double-check our own judgments using internet-based websites in order to determine whether or not our activities are appropriate. In this paper, a study of impact on social media on young adult’s financial investment decisions has been done.

This dependence comes with its own set of benefits and drawbacks. The term refers to a collection of interconnected online communities and platforms, such as Facebook, YouTube, Instagram, and Twitter, as well as many more that facilitate the exchange of digitalized news and reviews.

According to the findings of this study, young adults use social media on a regular basis. Specifically, we are interested in determining if there have been any shifts in investing behavior as a result of the increased importance of social media. It has an impact on the various investing strategies we might use as well as various financial strategies on social media.

Digital technology forces us to depend on and sometimes double-check our own judgements utilizing internet-based websites to evaluate if our actions are suitable. This dependence comes with its own set of benefits and drawbacks.

Keywords: Young adults, social media platforms, investment decisions.

INTRODUCTION

The word “social media” refers to a group of computer-based technologies that make it easier for people to share their ideas, thoughts, and information with each other. These technologies make it possible for people to create online communities and networks.

Facebook, Instagram, Twitter, and other similar platforms are among the most popular social media networks. An increasing number of male purchasers are consulting social media for financing updates.

Investment

The act of investing entails giving up something of value in the here and now with the hope of making more money in the future. The production of new assets or the purchase and sale of existing assets with the intention of achieving a profit is what constitutes the economic activity known as “investment.” The use of money with the intention of generating extra revenue or increasing its value is what is meant by the term “investment.”

The individual who makes an investment is required to part with some of their own money. These funds have the potential to be transformed into monetary assets, which brings with them the possibility of a return. The risk may pertain to the rate of return on the investment, the length of time required to wait, the cost associated with retrieving the money, the security of the funds, the degree of fluctuation in the return, etc.

OBJECTIVES

  • To educate young people about finances on social media.
  • To provide accurate and fair investing information on social media to encourage financial responsibility.
  • To determine the degree to which the influence of social media.
  • To get information on the most popular kind of investment.
  • To be able to tell if the information about financial investments that is available on social media has been helpful or hurtful.

LITERATURE REVIEW

However, social media has made data collection faster and more effective for investor views. And this is exactly where the role of social media comes into play. It’s well known that Twitter is the world’s fastest news source. It is also uncommon for stories to break on the platform hours before they are covered by big news firms. As a result, astute investors have begun to capitalize on this phenomenon.

They found in their study influence the purchasing decisions of those looking to acquire monetary goods was significant. Web media may influence money choices. Web-based sources influence business decisions. Web-based media has several uses. Rather, it is increasingly playing an important role in commercial and non-profit organizations.

It’s a collection of interconnected online communities and platforms, such as Facebook, YouTube, Instagram, and Twitter, as well as many more that facilitate the exchange of digitalized news and reviews. According to the findings of this study, young individuals make regular use of social media. They arrive at their decisions about investments with the assistance of social media.

CONCLUSION

This chapter provides an overview of the findings from the whole research project. This chapter summarizes the most relevant findings on social media’s impact on investment choices and addresses the research questions. Fewer studies have examined how social media affects financial items than consumer goods. Thus, this study examines how individuals use social media to make various financial strategies, choices.

Results of the study

The results of the paper, impact on social media on young adult’s financial investment decisions, investing choices may be useful in many scenarios. Marketing firms are continuously looking for new and efficient ways to reach customers. Financial advice and advising services may be marketed and sold on social media sites.

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Project Name : Impact on social media on young adult’s financial investment decisions
Project Category : MBA FINANCE
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