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Handicraft International Marketing Indian Handicraft a Gateway to Global Markets

Handicraft International Marketing Indian Handicraft a Gateway to Global Markets

What are Indian handicrafts in International market

Indian handicrafts in International market is one of the biggest exporters of handicrafts and a clear leader in both the number and value of handmade carpets. Handmade woolen, woodwares, stitched and knotted goods, art metal goods, hand printed textiles and scarves, agarbatties and attars, zari and zari goods, and fake jewelry are the main things Indian Handicraft a Gateway to Global Markets.

Indian handicrafts promote international market are famous worldwide for their distinctive design, high quality, and beauty. Indian traditional arts are increasingly popular abroad. It is possible that the sale of Indian handicrafts to international markets may play a major role.

These Indian international marketed handicrafts are increasing worldwide familiarity with Indian heritage and traditions. India’s handicraft business has a lot of promise in the global market. Industry is attributed to financial stability and millions of jobs throughout the country.


Using foreign marketing may be a good way to get Indian products to sell on the world market. Marketing strategies of the Indian handicrafts need to be made to find new markets, make good marketing plans, and put them into action.

This can be done in a number of ways, based on how the traditional arts are marketed, priced, and sold. The uniqueness and beauty of the wrapping should show how important the things inside are in terms of culture and history.

Branding can give things a name that makes them easy to remember. Marketing strategies of the Indian handicrafts branding can be used to make it easy for people all over the world to find the company. Competitive pricing tactics must take into account both the cost of making the product and the market it is meant for.

Keywords: Indian handiwork, global markets, and marketing to a worldwide audience.


Hand crafts using regional, traditional arts and techniques, Indian handicrafts have garnered a lot of acclaim and attention from customers and critics all over the world. Although India has been classified as a developing nation for some time now, the country’s handicraft industry is the most successful in the entire rising world.

Crafts made using ancient methods in India are a shining example of the country’s illustrious past and authentic present. With charming designs, artisans pass forth a legacy of home, fantasy, culture, and expertise by creating enduring buildings.

Before the industrial revolution of the nineteenth century, Indian artisans had high status and generous pay. But since India became independent, the government has put in place many plans to protect this sector and make sure that modernization continues to affect craftsmen.


Because of technology, fewer goods are assembled by hand and more are created by cheaper machines, the Indian hard work sector is on the verge of extinction. But you can’t ignore the hard work that goes into making Indian goods.

The company has provided steady employment for generations upon generations of skilled laborers. The business climate in India has recently shifted. The industry is not seeing more opportunities, but rather a severe decline in shipping activity. Difficulties faced by the Indian handicrafts:

Consumer Inquiry

Globalization and the availability of more items at cheaper prices and more options have increased market rivalry worldwide. These items are considered outdated and out of style. Indian handicrafts haven’t done enough to modify their image and raise awareness of their cultural significance.

Making Something

The majority of hand-made items are created in individual houses by multi-generational teams of workers. This is because various crafts require different methods and instruments to complete.

Exporter’s Unfavorable Situation

When the demand for hand crafted goods began to fall with the rise of industries, many small exporters found it difficult to stay afloat in the market. As they were no longer able to afford to pay their workers a living wage, small exporters found it more difficult to compete.


  • In order to investigate how globalization has affected artistic India’s craft sector.
  • To learn more about the difficulties faced by the hand crafted goods sector and its artisans.
  • To investigate how government programs and policies support and advance the artisan and handicrafts sector.


The traditional and regional arts used to make these Indian products are also highly valued and sought after on foreign markets. India has been thought of as a developing country for a while, but its handicraft industry is the most artistic of any rising country.

India has a long and interesting past, and its old crafts show that. Craftspeople pass on home, fantasy, culture, and skills by making buildings that last. Before the Industrial Revolution, Indian craftsmen were paid well for their work.

Since India got its independence, the government has kept this business from becoming too big. The Indian hard labor industry is in danger because technology has replaced hand-made things with cheaper ones made by machines.


Infrastructure, rules, government assistance, trade strategy, and business description distinguish the handicraft sector. Home-based businesses produce India’s traditional arts. Large companies make foreign handicrafts. This benefits and hurts India. It creates jobs but lowers the cost of Indian art forms handcrafts.

Indian Handicraft a Gateway to Global Markets have a promising future on the global art market, yet globalization has negative impacts. Craftspeople face many challenges despite rising sales of handmade goods. These issues will force the company to start over.

Many Indian artists are trying new things because you can’t predict a field’s future from its past. Young Indian artists join a different but related universe. Good regulations kept them running. India welcomes multinationals. Markets have opened and economies have transformed. Planet shrinks. We’re getting closer.

How to promote Indian handicrafts to international market?

Marketing and other schemes for marketing studies, branding/international contact, attending Events & Exhibitions, Buyer-Seller Meets in India and abroad, etc. Themed exhibitions and live performances by Master Craftspeople abroad.

Indian Handicrafts & Gifts Fair is held twice a year, and there are also shows for particular products.

Project Name : Handicraft International Marketing Indian Handicraft a Gateway to Global Markets
Pages Available : 55-65/pages
Project PPT cost : Rs 500/ $10
Project Synopsis : Rs 500/ $10
Project Cost : Rs 1750/$ 30
Delivery Time : 24 Hours
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