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Factors Affecting The Purpose Decision of Customers With Regard To Normal Days To Sale Days With Reference To Flipkart

Investigation on Customer Purpose Decisions from Normal Days to Sale Days on Flipkart

Factors Affecting the Purpose Decision of Customers with Regard to Normal Days to Sale Days with Reference to Flipkart. Iin the context of Flipkart, an Indian e-commerce firm, the aim of this study is to analyze the variables that impact consumers’ purchasing choices on non-sale days as compared to sale days. Specifically, this research will look at the differences between the two types of days. The purpose decision of customers is influenced or affecting by factors such as customer service and support, advertising and promotions.

According to the findings of the study, a variety of factors, including product quality, price, delivery time, and reputation of the brand, have a significant impact on the choices that consumers make about their purchases on an everyday basis. On the other hand, the availability of sales and other limited-time promotions is the key reason that draws people to stores during sale days.

In order to have a better understanding of the factors that impact consumer purchase choices. On sale days in contrast to other days of the week, Flipkart could do market research and data analysis. This may entail analyzing the behavior of visitors to their website, soliciting feedback from clients via the use of surveys, or doing further kinds of research. Customers using Flipkart during regular business hours may take a number of factors into account before making a purchase choice.

INTRODUCTION

Flipkart, like other e-commerce businesses, sees an increase in revenue during particular times of the year, such as during the holiday shopping season or during one-time sales events with unique names like “Big Billion Days.” The purpose decision of customers is influenced or affecting by factors such as customer service and support, advertising and promotions. When compared to days when business is regular, shoppers frequently base their purchasing decisions during these times on a different set of criteria.

A consumer’s propensity to make a purchase may be influenced by a variety of factors, including the nature of the sale event. And also, the demographics of the customer base, the kind of goods being considered, and so on. The purpose decision of customers is influenced or affecting by factors such as customer service and support, advertising and promotions. In addition, customers may be more willing to investigate new product categories or give new brands a try when sales are being held during the week.

The term “purpose decision” refers to the considerations that buyers take into account before to making a purchasing choice for a product or service. On Flipkart, one of the most successful online shopping platforms in India. The purpose of this study is to investigate the elements that influence the purpose decision of customers with relation to normal days and sale days on Flipkart.

OBJECTIVES

Customers, purpose choice, usual days, sale Flipkart’s objectives on client purchase decisions from normal days to sale days could be:

  • To identify Flipkart’s typical and sale day purchasing decision drivers.
  • To compare Flipkart’s usual and sale-day customer behavior and decision-making.
  • To examine how price, discounts, and promotions affect Flipkart sale day purchases.
  • To evaluate how product quality, brand reputation, and customer service affect Flipkart consumer purchasing decisions on normal days and sale days, Flipkart days.

LITERATUTE REVIEWS

In summary, the study indicates how crucial it is to understand the factors that impact consumers’ purchase choices on various occasions, which means online retailers like Flipkart can adjust their marketing efforts appropriately. By offering attractive discounts and keeping items in stock during sale days, companies may boost sales.

The purpose decision of customers is influenced or affecting by factors such as customer service and support, advertising and promotions. This research examines how Flipkart, an Indian e-commerce site, consumers choose between normal and sale days. Sale days are discounted, but ordinary days are not. Customers must determine whether to purchase a thing for themselves or as a gift when making the purpose choice.

The research found that several factors affect purchasers’ purpose decisions on ordinary days vs sale days. On sale days, customers purchase gifts, but on non-sale days, they buy for themselves. The study found several variables affect buyers.

CONCLUSION

On the basis of the information and research that is currently available on the subject. The factors that influence customer purchase decisions on regular days. As opposed to sale days, and with special reference to Flipkart, the following conclusions can be drawn:

After looking into how customers make decisions on regular business days and sale days at Flipkart. It’s clear that their actions during sale days are affected by a number of important factors.

First, sales and deals help people buy on days when they are on sale. Customers want to get a good deal and save money. So, the price on Flipkart may affect what people buy.

Second, Flipkart’s product availability and variety are crucial to the experience. Customers are more inclined to buy on sale days if they have a wide range of alternatives and the things, they want are easy to find. The purpose decision of customers is influenced or affecting by factors such as customer service and support, advertising and promotions.

Factors Affecting the Purpose Decision of Customers

Last but not least, the marketing and promotion techniques that Flipkart utilizes also have a key influence in motivating the behavior of customers on days when there are sales. The purpose decision of customers is influenced or affecting by factors such as customer service and support, advertising and promotions.
Overall, having a better grasp of these aspects will assist Flipkart in gaining a better understanding of the behaviors of customers during sale days. In developing successful tactics to both attract and keep customers.

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Project Name : Factors Affecting the Purpose Decision of Customers with Regard to Normal Days to Sale Days with Reference to Flipkart
Project Category : MBA Marketing
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