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How Social Media Promote Marketing For Street Food 

Promotional factors for street food on social media – The goal of this study was to learn more about how the ease of use of mobile communication technology affects buying decisions, as well as how sincerity, nostalgia for the past, and how young people feel about food vlogger reviews on the internet as Influencer Marketing for Street food on media.

Because of changes in society and culture and how people live, it has become common to eat outside. People don’t have time to cook at home, society’s eating habits are changing, culture exchanges, fast living, and women’s work lives are affecting and changing the way people eat in cities.

People like to buy food on the street to meet their nutritional needs when they are not at home. Most people who eat street food do so because it is easy to find and easy to get. However, street food could become more famous if it was advertised in different ways.

What are the factors influencing the consumption of street food?

Accessibility, affordability, and ease of use were the main reasons why people ate these things. Most people didn’t trust that the food they bought was safe, but that didn’t change what they liked.

Social media is very important here. When you post a review, it can be seen by thousands of people at once.

Keywords: Street Food, Social Media, Consumers

Introduction to Social Media Impact on Influencing Street Food  

Over the years, people have become more interested in food in street. Food or drink that is ready to eat and sold by a seller on the street or in a public place like a market or fair. It is often sold from a food truck, food cart, or movable shop and is meant to be eaten right away.

With the rise of influencer marketing and the growing fame of food, it is important for street food sellers to understand and use the factors that make them successful on social media.

Street food vendors may now reach a huge audience and create an online presence on social media. By employing attractive photos, engaging content, and savvy marketing, street food entrepreneurs may entice people to taste their tasty meals.

How may social media affect people’s diets?

They discovered that youngsters who spent more time online with food firms and information, notably videos, ate and drank unhealthy stuff. Food marketing and names harm children’s diets and meal quality.

Some of the Goals are :

Influencer marketing for street food on social media objects as follows:

  • To do study on how efficient the various distribution routes work.
  • In order to determine the level of contentment experienced by distribution channel middlemen.
  • To determine the advantages and disadvantages of various distribution methods.
  • To do research into the several challenges confronted by the intermediaries.
  • To do research into the various channel distribution methods.

Literature review :

Street food has become very popular all over the world, and social media has played a big part in promoting it and shaping its marketing tactics. This literature review examines social media street food sales research.

Influencers are one of the main reasons why selling street food on social media works so well. Influencer marketing has become a strong way for businesses, like food sellers, to reach more people and get them interested in what they have to offer. Researchers found that working with people who have a lot of followers and power in the food niche can have a big effect on how consumers see a product and make them more likely to buy it.

You can’t say enough about how useful social media sites are for supporting street food. Several studies have looked at how different sites affect how people act when they buy street food. For example, a study that looked at the effects of visual material on Instagram found that high-quality, appealing food photos made people much more interested in street food and more likely to buy it.

Some of the other studies like:

Branding and getting people involved are also important parts of selling food on social media. A says that creating a unique and consistent brand identity and actively interacting with customers through interactive content and responsive communication channels can increase brand loyalty and customer trust, which can lead to more sales and good word-of-mouth advertising.

How well street food marketing works depends a lot on how people act and what’s popular on social media. Research shows that positive internet evaluations and social media recommendations make individuals more willing to sample street food. Keep up with social media trends like user-generated content and narrative to make street food marketing efforts more engaging.


The study on street food marketing on media revealed what makes it effective. From the study of the literature, a few key points have become clear.

First of all, street food sellers have found that marketing through influencers works well. When you work with people who have a lot of power in the food niche, it can have a big effect on how people see you and what they decide to buy.

Second, the choice of media site is a very important part of selling street food. Instagram, famed for its photographs and videos, can attract potential purchasers.

This study’s findings can help street food sellers establish efficient social media marketing tactics. By working with influencers, choosing the right platforms, building a strong brand identity, engaging with customers, and keeping up with consumer behavior and social media trends, street food vendors can improve their visibility, customer engagement, and overall success in the competitive social media landscape.

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