Last Updated on April 15, 2025 by Rakshitha
Effectiveness of promotional schemes in retail stores
A study on sales promotional activities in retail stores
A study on sales promotional activities in retail stores focuses on examining the various strategies retailers use to attract customers and increase sales. Sales promotions, such as discounts, coupons, and bundle deals, are designed to stimulate consumer interest and create a sense of urgency. By analyzing different types of promotional activities, the study explores how these tactics influence customer buying behavior and foot traffic in retail stores. Researching which promotions work best for certain product categories, seasons, or target populations helps optimize promotional techniques for optimum impact.
The study also delves into the role of in-store promotional activities, such as product displays, demos, and events, which aim to engage customers at the point of purchase. Effective merchandising and in-store experiences can increase brand visibility, encourage impulse buying, and drive higher conversion rates. Examining how merchants use these activities to impact consumer decision-making helps discover store-level promotional execution and customer engagement elements.
Lastly, the study assesses the long-term impact of sales promotions on brand perception and customer loyalty. Promotions may boost short-term sales, but research generally examines whether they establish customer connections or attract price-sensitive buyers. Sales information, client feedback, and repeat purchase behavior may help merchants balance current revenues with brand value and profitability.
How retailers can improve promotion effectiveness
Impact of promotional schemes on buying decisions of a consumer
Topics Covered:
Project Name | : Effectiveness of Promotional Schemes in Retail Stores |
Project Category | : Retail Operation Management |
Pages Available | : 55-65/pages |
Project PPT cost | : Rs 500/ $10 |
Project Synopsis | : Rs 500/ $10 |
Project Cost | : Rs 1750/$ 30 |
Delivery Time | : 24 Hours |
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Complete Retail Operation Management Project Topics and ideas
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