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Effect of Food Advertisement on Consumers Buying Behaviour

Food advertising influences consumer purchases. Commercials on television, newspapers, magazines, and social media may make people want particular meals or products. Traditional and digital media allow this. Traditional media includes television, newspapers, and magazines, while digital media includes social media. This may affect client selections, which may change their buying patterns. Effect of food advertisement on consumers buying behavior is influenced by consumer psychology, advertising strategies, and its impacts.

A product’s marketing may make consumers crave it. Bright colors, fascinating packaging, and good food are used by advertisers to encourage consumers to try something new. Food is frequently employed by advertisements to grab attention.

Food ads may change how people think about food and how they like it to taste. When a product promotes its quality, taste, and perks, people are more likely to buy it. Ads that show people enjoying a food or product with others or in a social setting may make people want to join in, which could lead to more sales.

Food ads could make people change the way they buy food. When customers see a meal or product often, they are more likely to buy it. Younger children are more open to marketing messages and may try to persuade their parents to buy a product or meal.

KEYWORDS : Publicity for foodstuffs, The actions of consumers, Methods of purchase and sale, Traditional media, Digital media.

INTRODUCTION

Food promoting is done on TV, in newspapers, magazines, and on social media sites like Facebook and Twitter. These include both traditional and digital forms. There are both digital and non-digital sources in this group. Advertising for food makes people think they need or want a certain product or brand. Effect of food advertisement on consumers buying behavior is influenced by consumer psychology, advertising strategies, and its impacts.

This is what happens when people think they need or want the goods. Many studies have looked at how food advertising makes people decide what to buy. Both customers and marketers need to know how food advertising affects how people act so they can make good plans and buy the right things.

There are many ways to sell food. People are more likely to try out new goods and meals if the colors, packages, and pictures of food make them hungry. Quality, taste, and perks make sales go up. People may be more likely to buy something if an ad shows people sharing a meal or goods.

It’s important for food producers and people who buy food to know how advertising changes how people act when they buy food. When people can make good decisions about what to buy, marketers may be able to make plans that meet the needs and wants of customers. We’ll look at how the following things change what people buy when they see ads for food.

OBJECTIVES

The following goals should be considered when studying how food advertising affects consumer food purchases:

  • We must grasp food advertising’s many strategies and approaches to influence client behavior.
  • To study how food and product advertising affects customer perception, taste, and demand.
  • To examine whether food and product promotion influences consumers.
  • To examine how food advertising affects customers’ purchasing frequency.
  • To determine how much food industry print and internet communications influence consumer purchase choices.

REVIEW OF THE LITERATURE

Research shows that food ads make people buy different kinds of food.Even though the people in the study were hungry, they liked the meal. In the study, the food that was sold was liked by more people. Effect of food advertisement on consumers buying behavior is influenced by consumer psychology, advertising strategies, and its impacts.

A new study on how food ads on TV affect how young people eat. The study found that kids who saw food ads liked bad foods better than healthy ones. This was true even if the kids saw ads for food.

Food is marketed online. A research discovered that social media food marketing affected people’s moods and diets.Food commercials effect behavior too. Ads increased sales and meal satisfaction.

Several things can affect how people respond to food ads. Story’s study found that children’s responses to food ads depend on their age, gender, and BMI.

Research shows that food advertising does affect what customers buy. Food commercials may increase appetite.This may modify a person’s favorite foods and dietary habits.Online and local ads for food are possible.How people react to food ads depends on their age, gender, and weight.Effect Of Food Advertisement On Consumers Buying Behaviour

CONCULSION

People may buy a lot of food based on what they see in food ads. Food ads use many different ways to make people want to eat or buy something. Among other things, you can use colorful packages and pictures of food that make your mouth water. People’s thoughts, what they like to eat, and what they buy are all affected by advertising.

Effect of food advertisement on consumers buying behavior is influenced by consumer psychology, advertising strategies, and its impacts.

How people act is affected by food advertising?

The public and teachers of psychology, business, and economy can learn from food ads.Customers who purchase without thinking about what they are getting is useless.

In the end, food marketing affects people in many different ways.Sellers and buyers may enhance their marketing efforts by understanding food promotion and its effects.This improves buyer and marketer choices.

Project Name : Effect of Food Advertisement on Consumers Buying Behaviour
Project Category : MBA-E COMMERCE
Pages Available : 55-65/pages
Project PPT cost : Rs 500/ $10
Project Synopsis : Rs 500/ $10
Project Cost : Rs 1750/$ 30
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