Migration of Consumer Preference from Brick and Mortar Shops to Online Shopping

This abstract investigates the shifting landscape of customer preferences, notably the shift away from conventional brick-and-mortar retailers and toward online shopping portals. MBA Project Reports on consumer preferences is about digital shopping revolution, shifting consumer preferences from bricks-and-mortar to e-commerce, decline in retail stores.

The paper explains this tendency, including online platforms’ simplicity, accessibility, and wide product selection.

The study looks at how this trend affects standard retail operations and stresses how important it is for retailers to adopt and use e-commerce methods to stay competitive in an industry that is always changing.

This sketch talks about how the market world is changing and how more people are shopping online instead of in shops. Consumers are quickly taking advantage of the ease and benefits of e-commerce, which is made possible by technology and online platforms.

Companies need to understand how the retail market is changing so they can take advantage of its challenges and possibilities. This change and how it affects standard store forms can be explained by the way consumers act, how markets work, and the digital shift.

This investigation illuminated this shift’s causes. The poll found that clients prefer e-commerce platforms for their convenience, accessibility, and wide product range. It also examines how technology, digitalization, and mobile devices enabled this development.

Keywords: Shifting consumer preferences, Bricks and mortar stores, E-commerce, websites, Consumer behaviour, Convenience.

INTRODUCTION

    In the past few years, customers have moved away from brick-and-mortar shops and toward e-commerce platforms. This has turned the retail industry on its head. This trend shows that technology is becoming more important in shopping and that customer behaviour is changing in a big way.

Customers used to go to brick-and-mortar shops to look at goods and buy them. These places let people touch things, talk to each other face-to-face, and get products quickly. But websites that let people buy things online have changed the shopping business. E-commerce websites let people buy a wide range of goods and services from the comfort of their own homes. When people shop online, they can look through huge catalogs, compare prices, read reviews, and make purchases without leaving their homes.

Modern customers like that e-commerce platforms are available 24 hours a day, 7 days a week. Changes in how people shop present both problems and possibilities for businesses that sell things. For brick-and-mortar stores to keep up with their customers’ changed needs, they need to start selling online and improve their digital presence. To stand out in a competitive industry, e-commerce companies must come up with new ideas and offer great customer service.

This talk will look at this trend, how technology and digital change are changing it, and the challenges and possibilities it presents to retail businesses. If companies understand how digital change will affect them, they may be able to grow and meet the changing wants of their customers.

OBJECTIVES

• To figure out and study the main reasons why people are moving away from traditional shops and toward online shopping platforms.
• The goal of this study is to find out how technology and digital transformation have changed both the retail business and the way people shop.
• To find out how hard it is for standard brick-and-mortar shops to keep up with customers’ changed tastes.
• To have a better understanding of the possibilities that lie inside the realm of e-commerce for enterprises.
• To get an understanding of the ramifications that the change in customer preferences will have for the retail sector as a whole and for the many players in that industry.

LITERATURE REVIEW

Retail and buyer behaviour researchers have studied the rise of internet purchasing. Researchers have examined several facets of this transformation to understand its sources and effects. Online buying is growing because people find it easier.

Online shopping saves customers time and effort by letting them skip shops. When buying online, buyers can compare prices, read reviews, and choose from a wide selection. The internet and mobile gadgets, notably, have changed buyer behaviour as well.

MBA Project Reports digital shopping revolution, shifting consumer preferences from bricks-and-mortar to e-commerce, decline in retail stores.

Smartphones have made internet shopping available 24/7 and everywhere. Mobile devices may be used to browse e-commerce sites, make purchases, and track deliveries. Research has focused on how digital disruption would affect retail.

E-commerce systems let businesses serve people all over the world and do business without regard to location. Firms need to use digital tactics to stay competitive in the retail business, which is always changing.

CONCLUSION

      Customers are moving away from standard brick-and-mortar stores and toward e-commerce websites. This is causing a lot of chaos in the retail business. After looking at what has already been released, a number of important results and consequences have become clear.

MBA Project Reports digital shopping revolution, preferences from bricks-and-mortar to e-commerce, decline in retail stores.

  First, how easy it is for a client to use an e-commerce site affects their choice. Modern buyers want to be able to buy things whenever and wherever they want, compare prices, and read reviews.

digital shopping revolution and Decline in bricks-and-mortar retail:

      This transformation has been made much easier by the broad use of technology, especially mobile devices and the internet. In particular, smartphones have played an important role. Due to these digital technologies constant connectivity and accessibility, people may buy online and have adopted e-commerce as their preferred method of purchasing.

Digital change is challenging retail business paradigms and forcing companies to adapt. In this market that is always changing, companies that combine their online platforms, improve their digital presence, and use integrated strategies have done well.

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