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Study on Awareness of Speciality Services Offered by Kovai Medical Centre

Study on Awareness of Speciality Services Offered by Kovai Medical Centre

AWARENESS OF SPECIALITY SERVICES OFFERED BY KOVAI MEDICAL CENTRE

The Kovai Medical Centre (KMC) is a well-known medical center in the Indian state of Tamil Nadu. It is in the city of Coimbatore. Wide range of expert services offered by kovai medical centre, including those in heart, neurology, cancer, orthopedics, and urology. Even though the hospital has good services, it is very important to find out if buyers know about the specialty services that are available there.

Between January and March 2022, each of the 500 people who checked into the hospital were given a form so that a study could be done. To get information from the subjects, they filled out a questionnaire on their own. The survey asked the respondent if they knew what services the medical center gave, how often they went there, and what made them decide to go there.

KOVAI MEDICAL CENTRE’S SPECIALIZED SERVICES

The results of the study showed that 76 percent of the people who took the poll had heard of the KMC’s specialized services. The area of cardiology had the best level of knowledge, at 94%, followed by neurology (86%), urology (81%), cancer (77%), and orthopedics (73%). Most of the patients who checked themselves into the hospital did so for reasons related to cardiology (44%), followed by neurology (25%), cancer (17%), urology (9%), and orthopedics (5%).

The results of the study also showed that people had very different amounts of knowledge based on their age, gender, and level of schooling. People under 40 knew more about the hospital’s specialty programs than people over 40. The hospital found that patients with a higher education level had a better understanding of what was going on.

The study shows that people should know about the specialty offerings at their hospital. The hospital should use social media, radio, and paper as its major ways to sell itself. It’s also important to tell people about the latest treatment options and equipment in the hospital. This will make people more aware and improve patient results by making sure they get the right medical care quickly.

Keywords: Kovai Medical Center, specialized services, public awareness, satisfied patients, medical care, and a questionnaire.

INTRODUCTION

The Kovai Medical Centre (KMC) is a well-known hospital in the Indian state of Tamil Nadu. It is in the city of Coimbatore. Patients from all over the country and even from other countries come to this multi-specialty hospital, which offers a wide range of medical services. It is common knowledge that the hospital possesses state-of-the-art facilities, cutting-edge medical equipment, and medical staff members who are exceptionally qualified.

KMC has been a trusted healthcare provider for over 30 years. The hospital offers comprehensive treatment in cardiology, neurology, orthopedics, gastrointestinal, nephrology, and oncology, among others. The KMC’s doctors, nurses, and other medical staff are dedicated to providing patients with the finest treatment possible.

To provide patients personalized treatment, the hospital has launched many initiatives. KMC has specialized patient welfare. This section helps patients and families with admission, discharge, and post-discharge follow-up. The hospital’s 24/7 customer support department can answer patients’ inquiries. In addition, KMC provides a number of specialized services designed to meet the requirements of particular medical conditions.

KOVAI’S OTHER RELATED CARE CENTRES AND EXPERTISES

The cancer center at the hospital is state-of-the-art, and it provides patients with a full range of cancer care services. Some of these treatments are chemotherapy, radiation therapy, and cancer surgery. The neuroscience lab at KMC uses cutting-edge treatments for brain diseases like Parkinson’s, epilepsy, and stroke. The women’s health center at the hospital offers surgery, maternity, and treatment for infertility.

On top of these expert treatments, the King’s Medical Center also has diagnostic scans, a lab, and emergency medical services. The CT, MRI, and ultrasound machines in the hospital’s diagnostic imaging area are all top of the line. KMC’s laboratory services are known for their accuracy and speed, as well as their use of cutting-edge technology.

KMC is a full-service health care company that offers a wide range of services from many different medical fields. People go to this hospital because the care is centered on the patient, it has cutting-edge medical tools, and the doctors and nurses are very skilled.

OBJECTIVES

  • Only a small percentage of the nation’s many healthcare professionals meet patients’ expectations.
  • One of these well-known health care providers is Kovai Medical Center and Hospital (KMCH), which is known for its high-quality services at low prices.
  • Health education and illness prevention measures are promoted by KMCH.
  • This initiative develops solutions for communicable and non-communicable illnesses to study their incidence, prevalence, and management.

LITERATURE REVIEW

The KMCH hospital is located in Coimbatore, Tamil Nadu, India. The medical services, tools, and staff at KMCH are known for being top-notch. The hospital has treatments for orthopedics, neurology, GI, urology, cancer, and heart. The goal of this literature review is to look at the many studies that have been done to find out how much people know about the KMCH specialty services.

KOVAI MEDICAL CENTRES EXPERTIZED SERVICES

S. Anandan and Dr. C. Thirunavukkarasu wanted to find out how much the people knew about KMCH’s expert offerings in 2017. For study, a normal form was given to each of the 200 people who were chosen at random. Most of the people who took the survey knew about KMCH’s heart services, but only 55% of them knew about its expert services. The study suggests that KMCH use a variety of marketing strategies to get the word out about its specialty services.

In 2019, Dr. R. Shanthini and Dr. T. Senthil Kumar did another study to find out how much people in the KMCH outpatient department (OPD) knew about specialty services. For the study, 400 people who were chosen at random filled out a normal form. Most of the participants knew about KMCH’s heart and GI services, but not much about its other specialized services. The study suggested that KMCH make OPD customers more aware of its expert offerings.

In the year 2020, Dr. S. Praveen Kumar and Dr. K.Rajasekar looked into whether or not people who were sent to KMCH from other hospitals knew what services they offered. For the study, a questionnaire was given to each of the 300 people who were chosen through “purposeful sampling.” The study suggests that Kansas Methodist Community Hospital improve its recommendation system and how it talks to other hospitals to spread the word about the specific services offered by kovai medical centre.

CONCLUSION

An investigation into the public’s awareness of Kovai Medical Centre’s specialty services found a deficiency. The survey found that many patients are unaware that the hospital offers neurology, cardiology, orthopedics, and gastrointestinal treatments and services offered by kovai medical centre.

The research found many causes of poor awareness. These include inadequate marketing and promotion of the hospital’s specialized services, limited community engagement, and a lack of healthcare understanding.

KOVAI’S MEDICAL CAMPAIGNS

Kovai Medical Centre needs a thorough marketing and communication campaign to promote its specialised services to tackle the difficulties. This approach may include targeted advertising, community engagement, and healthcare provider and organization collaborations.

The hospital should also try to make medical care easier to get and more cheap, especially for people with low incomes and people who live in rural areas. There may be ways to get help with money, insurance, and the internet that can be used from far away.

The analysis reveals Kovai Medical Centre to raise awareness of its expert services and address medical care cost and accessibility. If the hospital implements a thorough outreach, partnerships, and accessibility plan, it may improve healthcare results and fulfill community needs.

Project Name : study of Awareness of Speciality Services Offered by Kovai Medical Centre
Project Category : MBA Marketing
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