INTRODUCTION OF BLOG MARKETING-A CONSUMER PERSPECTIVE THESIS
Article promotion, or “blog marketing,” is one form of this. As part of their marketing plan, they’re using blogs to have one-on-one conversations with prospective buyers. This kind of advertising employs viral marketing strategies focused on the creation of a blog-based interest group. MBA project report on digital marketing pdf download.
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OBJECTIVES
- Blogging is a great way to get more eyes on your site, gain your clients’ confidence, and spread the word about your business.
- The marketing landscape is always shifting, and blogs are becoming an increasingly popular channel for reaching both existing and prospective clientele.
- As with other social media platforms, marketers utilize blogs for a variety of promotional goals.
- They talk to one another about current events, stories, and other things that are pertinent or important.
- Furthermore, they focus on issues that are important to their intended readers.
LITERATURE REVIEW
The goal of blog marketing for a home company is to have your content seen by the people most likely to buy from you. Before, company owners had to maintain two distinct online properties—a website and a blog—but nowadays, the two may be simply integrated into one. WordPress is a popular blogging platform that is also used to power the websites of many businesses.
As blogging has become more accessible and common, many individuals have begun to build successful businesses around it. It’s not uncommon for food blogs to function as full-fledged companies.
CONCLUSION
As part of their marketing plan, they’re using blogs to have one-on-one conversations with prospective buyers. This kind of advertising employs viral marketing strategies focused on the creation of a blog-based interest group. A weblog, or blog, is an online diary kept by its author and regularly updated by posting entries to the blog’s server.
To blog is to join a large and growing community. During the last 12 months, there has been a meteoric rise in the number of blog owners and publishers online. These blogs have also seen a dramatic increase in the number of people who read them regularly, with some claiming hundreds or even millions of subscribers.
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