Last Updated on April 17, 2025 by Rakshitha

INTRODUCTION

A consumer’s attitude may be described as a sense of favorability or unfavourability that a person feels in relation to a certain product or service. Because we are all aware, a person who has a positive attitude has a greater likelihood of purchasing a product, which in turn leads to the probability of either enjoying or hating a product. Download mba project report on consumer behaviour pdf.

An individual’s or a group’s choices and actions should always be guided by a set of broad rules of good behavior known as ethics. Every society has its own broad set of standards that define what is considered to be good or terrible, as well as what is considered to be right or wrong, and it expects all of its members to abide by these standards.

OBJECTIVES

1. The study of consumer purchasing behavior is of the utmost importance to marketers because it allows them to comprehend the expectations of customers.
2. It is beneficial to have an understanding of the factors that influence a consumer’s purchase decision.
3. It is essential to do market research to determine the kinds of items that people want before putting such things on the market.
4. Judgments of an “attitude object” might be either positive or negative, and attitudes reflect such evaluations.
5. An “object” may refer to a product, brand, service, price, packaging, advertising, or any other facet of consumption when discussing marketing and consumer behavior.

LITERATURE REVIEW

The law is improved by the use of business ethics since it specifies appropriate acts that are not subject to governmental oversight. Businesses adopt codes of ethics in order to foster a culture of honesty and integrity among their workforce and to earn the confidence of important stakeholders, such as shareholders and customers.

The term “consumer behavior” refers to the study of consumers as well as the actions and the decision processes that they use to purchase goods and services to satisfy their needs and wants. This study takes into account the mental, emotional, and behavioral responses of consumers with the goal of determining what influences consumers’ buying decisions.

CONCLUSION OF CONSUMER BEHAVIOURS/ATTITUDES, BUSINESS ETHICS

The law is improved by the use of business ethics since it specifies appropriate acts that are not subject to governmental oversight. Businesses adopt codes of ethics in order to foster a culture of honesty and integrity among their workforce and to earn the confidence of important stakeholders, such as shareholders and customers.

The term “consumer behavior” refers to the study of consumers as well as the actions and the decision processes that they use to purchase goods and services to satisfy their needs and wants. This study takes into account the mental, emotional, and behavioral responses of consumers with the goal of determining what influences consumers’ buying decisions.

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