INTRODUCTION
During the projected period, the market for fairness creams and bleaches in India is estimated to develop at a CAGR of almost 6%, reaching a size of around 10,500 Indian Rupees, as stated in the study India Fairness Cream and Bleach Market Outlook, 2027-28. It’s been historically documented that Indian women have had an unhealthy fixation with having pale skin. It was said in 1919 when the first fairness cream was developed.Download Synopsis on Cream Fairness Marketing Research – MBA Marketing.
OBJECTIVES OF CREAM FAIRNESS MARKETING RESEARCH
- The skin-lightening chemicals included in fairness creams assist to level out your complexion by diminishing the visibility of imperfections including dark spots, pigmentation, and textured skin.
- The use of fairness creams has an additional benefit in that it protects the skin from the sun.
- This is because many types of fairness cream include sunscreen and other substances meant to protect the skin from the sun.
- Fairness creams provide an additional line of defence against the sun and its damaging effects, such as sunspots and tanning, when worn in conjunction with a broad-spectrum sunscreen.
LITERATURE REVIEW
To proceed, a definition of “fairness creams” is in needed. Fairness creams are a kind of skincare product that contains ingredients that make the skin more resistant to the sun and gradually make it brighter. Fairness creams, despite their name, don’t really make your skin fair; rather, they assist brighten your complexion, reduce and prevent tan, and return your skin to its original, natural color.
In addition, many people use fairness creams to hide the visible symptoms of aging including sun spots, black spots, and hyperpigmentation. Amazing anti-aging effects may be delivered to your skin by using a high-quality product made with ethical components.
CONCLUSION
Fairness creams have a limited range of effectiveness. According to dermatological research, it is feasible to achieve fairness by up to 20% but not more. Only the sun’s rays are blocked by fairness creams, and melanin production is stopped. Therefore, they aid in lightening tanning and restoring natural skin. There is enough scientific data to conclude that creams cannot modify a person’s skin color. Just the gradual tan that one develops may be lightened. They have high concentrations of chromium, nickel, lead, and arsenic.
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