INTRODUCTION
Customers may pay their bills with simplicity and convenience thanks to a service called Easy Bill. Easy Bill, which serves as a one-stop shop for the payment of bills, makes it possible for customers to pay their utility bills and recharge their pre-paid mobile connections at a location that is already known to them and with which they are comfortable: the neighborhood store.
Independent, highly visible, and branded retail locations may be found all throughout India as part of the Easy Bill network. The retail locations are being chosen based on their capacity to provide an online and offline bill payment service in the most efficient manner possible, while also being situated in close proximity to the customer’s place of residence.
Every merchant will be provided with a terminal, a bar code scanner, a telephone connection, Easy Bill products, and detailed operating instructions in addition to on-site instruction. By capitalizing on the already established relationships with customers that retailers have, bill issuers will be able to reap benefits from the Easy bill branded retail network. Even in rural locations where there is no bill issuer presence, the Easy Bill network will extend its reach and make it easier to obtain bills.
OBJECTIVES
- A specialized response center provides excellent customer service for the Easy Bill network.
- The Response Centre is staffed by experts who have been trained to answer questions about the Easy Bill service and provide solutions to any problems that may arise.
- The technology behind Easy Bill is as tried and true as that found in bank and gas station credit cards, guaranteeing the highest levels of dependability, security, scalability, and performance.
- Once upon a time, payments were gathered through Easy Bill’s network of retail agents after the company’s incorporation in 2002.
- The innovative approach used by Easy Bill makes use of state-of-the-art technology while also making use of the traditional retail infrastructure already in place to maximize customer convenience.
LITERATURE REVIEW
Bill payment and ticket purchasing are made very simple using Easy bill. You may take care of all of your utility bill-paying needs in one convenient location, whether it be for electricity, the phone, gas, etc.
In addition to being able to send money to any bank account in the nation, Easybill’s partnership with Yes Bank has made it possible to book a wide variety of tickets there, including those for planes, trains, buses, sports events, and so on.
CONCLUSION OF EASY BILL MARKETING & RETAILING STRATEGIES OF EASY BILL
This approach has the ability to transform a standard retail location (such as a convenience store, pharmacy, gas station, or cellular phone store) into a point of sale. One where the buyer may go about his normal day and take care of all these business needs. Using PCs installed at each Easy Bill location, the Easy Bill idea provides a human-to-human interaction and an immediate electronic receipt for payment, much as at a traditional collection counter.
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