INTRODUCTION ON DEALER PERFORMANCE TO EVOLVE A STRATEGY FOR INCREASING MARKET SHARE
Depending on the overall focus a company intends to put on its marketing and advertising operations, business marketplaces are divided. Since that not all customers are interested in what a business has to offer, these operations are based on the types of items and services a company offers. Businesses must identify the markets where their products are in demand before focusing their sales efforts there.
OBJECTIVES
Annual sales and profit growth
expanding the number of customers
Boosting cross- and up-sells
Raising conversion rates and improving customer retention
Improving sales representative output
LITERATURE REVIEW
CONCLUSION
A marketing strategy acts as the main connector between situation analysis and corporate marketing planning on the one hand, and the creation of individual programmes on the other.
| Project Name | :Dealer Performance to Evolve a Strategy for Increasing Market Share |
| Project Category | : MBA Marketing |
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