INTRODUCTION OF CONSUMERISM IN INDIA IN 21ST CENTURY AN EVALUATIVE STUDY
It can be said that consumerism has gone through seven distinct phases: the Age of Frugality, the Age of Industrial Revolution and Discovery, the Age of Capitalism and Colonialism, the Theory of Imperialism, the Theory of New Imperialism, the Emergence of a New Colonial Map, and the Age of Decolonization. The ideology known as “consumerism” holds that increasing one’s consumption of market-purchased goods and services is always a good thing, and that one’s health, wealth, and pleasure all hinge on amassing a large number of these items. Download project on Consumerism In India In the 21st Century An Evaluative Study.
OBJECTIVES
- The ideology known as “consumerism” holds that increasing one’s consumption of market-purchased goods and services is always a positive thing, and that a person’s health, wealth, and contentment are all inextricably linked to their ability to acquire more of these things.
- It protects people from being taken advantage of when they buy faulty products or get poor service, or when businesses engage in unfair commercial practices.
- Consumerism, as a broad notion, refers to the revolt of the buying public against the exploitation and immorality of the market.
- Despite the common belief that consumers are the true beneficiaries of any market, sellers remain supreme whether there is an abundance or scarcity of commodities on the market.
LITERATURE REVIEW
It’s about looking out for and bolstering the interests of buyers. Consumption rates are on the rise, and commercialization is the fundamental reason why. It’s the practice of putting a previously uncommercialized products or manufacturing technique to the market. Learn everything there is to know about Indian consumerism right here.
To organize consumer demands on businesses and defend consumer interests in the market, consumerism is a social force. As a form of resistance against exploitation and injustice in the marketplace, consumerism is a movement led by consumers themselves.
CONCLUSION
The belief that people would prosper if they buy more of everything is at the heart of consumerism. There is a school of thought among economists that says consumer spending drives economic expansion. Consumption, in the eyes of economists, is all about getting what you need and desire in order to maximize your utility. We may sum up by saying that consumerism is a broad notion that aids in meeting the needs of the market. It also facilitates the resolution of their complaints.
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