Study on consumer purchase behavior towards online yoga

In recent years, there has been a discernible change in the way that customers make purchases with regard to online yoga as a result of developments in technology as well as shifting tastes among customers. The purpose of this abstract is to present an overview of the primary characteristics that influence customer buying behavior within the context of online yoga. In this MBA project report, a study on consumer purchase behavior towards online yoga has been done.

Customers who do yoga online have the benefit of being able to do the exercise when and where they want. Online yoga sites give people access to a wide range of yoga classes and teachers that fit their needs and tastes. People often find that taking yoga classes online is cheaper than going to a regular yoga school.

Most of the time, monthly or yearly payments are cheaper than studio lessons. Length, speed, and style of class can vary. It’s been a while since I’ve written a blog post, but I’ve been The length, energy, and style of online yoga lessons are all different. Customers can make their yoga practice fit their health goals, skill level, and personal tastes.

Keywords: E-commerce, online yoga, Convenience, Flexibility, Cost-effectiveness, Community and interpersonal relationships, Credibility and specialized knowledge

INTRODUCTION

Consumers buying behavior is the process through which consumers make decisions and the activities they take while making a purchase of a product or service. Over the course of the last several years, there has been a discernible movement in customer behavior toward online yoga.

1. Convenience and Ease of Access: – Busy lifestyles: Many people find it tough to attend in-person yoga courses owing to time restrictions and clashing schedules. Online yoga classes provide a solution to this problem.
2. The ratio of benefits to costs: Online yoga lessons are less expensive than classes in person, which makes them appealing to people on a tight budget.
3. Changes in technology: Better UX Online yoga sites have made the user experience better by making the interface easy to use and adding engaging features and high-quality video viewing.
4. Accessibility through mobile devices: The proliferation of mobile apps and responsive websites has made it possible for consumers to practice yoga on their mobile devices, such as smartphones and tablets.

OBJECTIVES

1. Research the elements that drive online yoga purchases to understand consumers’ motivations.
2. Analyze the factors that influence online yoga sales.
3. Find out if there are any groups that are more likely to buy yoga online.
4. Check how well different marketing and advertising methods work.
5. Find out how well different marketing and advertising methods work to get people to buy yoga online.

LITERATURE REVIEW

Online yoga purchase behavior has become an important study topic due to the rising popularity of yoga and the availability of online venues for its practice. A study on consumer buying behavior toward online yoga provides intriguing insights into online yoga students’ purchasing behaviors.

1. “Factors Influencing Online Purchase Behavior”: Customers evaluate online yoga platforms’ instructional videos, membership plans, website/app usability, and instructors/reviews. Use these factors.
2. “Factors Affecting Consumer Trust in Online Health Information: A Critical Review”:To buy health products online, you need to trust the site. This review looks at how trustworthy a website is, how accurate the information is, and how knowledgeable the provider is. Customers can trust online yoga sites and classes if the teachers have good references and other users say nice things about them.
3. “Understanding the Motivations for Users’ Online Yoga Practices”: This study investigates why people practice online yoga. It promotes online yoga for its convenience and privacy. It also promotes online yoga. To match client needs and online yoga platforms must comprehend these factors.
4. “Factors Influencing Consumer Behavior in Online Group Buying”: This study looks at group buying and how it affects society. The decision to buy may be affected by online yoga clubs and the yoga experiences of friends.

CONCLUSION

Understanding online yoga customer purchasing behavior requires considering the numerous factors that influence a person’s choice. The inquiry yielded this result. Online yoga purchasing habit has changed due to ease, accessibility, cost-effectiveness, and personal preferences.

Technology advances Technology has made online yoga more fun. Live broadcasts and engaging features enable students and instructors chat in real time, which fosters community and engagement.

Results of the study

Online yoga lets one customize their regimen to their fitness level, goals, and time. Customers may adjust their yoga practice to their lifestyles thanks to a broad range of class lengths, intensities, and concentration regions.

Customers’ shopping habits have changed because online yoga is easy to get to, cheap, has a lot of choices, can be modified, and uses new technology. These benefits helped the growth of industry. Online yoga platforms are in demand because customers want to practice at their own pace.

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